The company, owned by India's Tata Motors, reduced its workforce by more than 7,000 people to about 35,000.īollore's plan, however, marks a change of thinking at the company following Speth's reign since 2010.
JLR has been in cost-cutting mode since a sharp change in its fortunes in China forced a write-down of 3.1 billion pounds (then $4 billion) for the quarter ending December 2019, signaling the end of a run of incredible profits that reached a high of 2.6 billion pounds in 2015. Only the "MLA high" architecture was retained because it will be used for the imminent replacements for the Range Rover and Range Rover Sport large SUVs, the company's twin profit engines. He wrote off 1 billion pounds of investment into the planned Modular Longitudinal Architecture electrified platform that had been designed to underpin the bulk of future Land Rover and Jaguar models.Ĭars on the so-called "MLA low" and "MLA mid" architectures were cancelled, including the long-heralded electric Jaguar XJ sedan, a lower-riding electric Land Rover dubbed Road Rover by the UK motoring press and the Jaguar J-Pace SUV. Instead, the storied brand will go all-electric starting in 2025, underpinning its lineup with a new platform sourced from outside the company and positioning itself much more upmarket and exclusive. Under his Reimagine plan, none of Jaguar's current range will be replaced. "And despite visible improvements in quality, our customer satisfaction level is too low."īollore's solution was drastic. Our manufacturing capacity and operational organization is not structured for maximum efficiency," he said during an online speech to investors in February. Since joining JLR last September, the former Renault CEO quickly determined that the British brands could not achieve Speth's dream of competing head to head with the likes of BMW, Speth's former employer.īollore gave a stark assessment of JLR's problems. Just 18 months later, that plan is in pieces, torn up by a new CEO, Thierry Bollore.
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The studio, part of a wider 500 million pound ($700 million) overhaul of JLR's engineering facilities, was the latest in a series of expensive capital investments aimed at helping former CEO Ralf Speth achieve his long sought goal of selling a million cars annually.īoosting Jaguar's volume was key to delivering the scale and profit JLR needed to match its German premium rivals. In autumn 2019 Jaguar Land Rover invited guests from around the world to witness the opening of the new Jaguar design center in Gaydon, central England.Īt 12,000 square meters, the studio was a third larger than the one the team had vacated and matched in size the adjoining Land Rover design space.
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